When do you get your REI dividend?

When do you get your REI dividend?

One of the perks of being an REI Co-op member is receiving an annual dividend on your purchases. This dividend is a percentage of your eligible purchases throughout the year, which is then returned to you in the form of a merchandise credit or cash back. So, when exactly do you get your REI dividend?

The timing of your REI dividend largely depends on when you made your purchases and the overall financial performance of REI. Normally, dividends are distributed in mid-March to coincide with the REI Anniversary Sale, which is a highly anticipated event among outdoor enthusiasts. However, it is important to note that this timeline can vary based on various factors, including when the sale occurs.

To be eligible for an REI dividend, you must be an active REI Co-op member and have made eligible purchases during the year. These eligible purchases include both full-priced and sale-priced items, as well as items purchased at REI Outlet and REI Garage. Services, such as guided trips and rentals, also count towards your eligible purchases. If you made your purchases using an REI Co-op World Elite Mastercard, the dividend-earning potential is enhanced further.

Now, let’s address some related frequently asked questions regarding REI dividends:

1. When can I start earning REI dividends?

You can start earning dividends as soon as you become an REI Co-op member and make qualifying purchases.

2. How is the REI dividend calculated?

The dividend is calculated as a percentage of your eligible purchases. The exact percentage can vary from year to year.

3. Can I earn a dividend on gift card purchases?

No, purchases of REI gift cards do not count towards your qualifying purchases.

4. Can I redeem my dividend for cash?

Yes, you can choose to receive your dividend as cash back, or you can opt for a merchandise credit if you prefer.

5. Are all items eligible for the dividend?

Most items purchased at REI, including both full-priced and sale-priced items, are eligible for the dividend. Some exclusions apply, such as service fees and gift cards.

6. Do online purchases count towards the dividend?

Yes, purchases made online at REI.com, as well as through the REI mobile app, count towards your dividend.

7. Can I earn dividends on international purchases?

No, currently, REI dividends are only available for purchases made within the United States.

8. What happens if I return an item?

If you return an item, the amount you originally paid for it will be deducted from your eligible purchases, potentially affecting the amount of your dividend.

9. Can I share my REI dividend with others?

No, the dividend is non-transferable and can only be used by the member who earned it.

10. Can I use my dividend as payment for purchases?

Absolutely! Your dividend can be applied towards future purchases at REI stores, REI Outlet, REI Garage, online, and through the mobile app.

11. What if I lose my dividend or merchandise credit?

REI keeps a record of your dividend and merchandise credit, so if you lose your physical card, you can contact customer service for assistance.

12. Is the dividend the only benefit of being an REI Co-op member?

No, in addition to the annual dividend, members enjoy various benefits, including exclusive discounts, access to REI classes and events, and the opportunity to vote in board elections.

In conclusion, the timing of your REI dividend is typically in mid-March, coinciding with the REI Anniversary Sale. As long as you’re an active REI Co-op member and have made qualifying purchases throughout the year, you’ll have the opportunity to enjoy the benefits of the dividend. Remember to check the exact date of the dividend distribution each year and make the most out of your membership rewards.

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