What commercial is Old Town Road featured on?

What commercial is “Old Town Road” featured on?

One of the catchiest and most popular songs of recent years, “Old Town Road” by Lil Nas X featuring Billy Ray Cyrus, has been featured in a commercial for Doritos during the 2020 Super Bowl.

The commercial, which was titled “The Cool Ranch”, aired during the big game and was a mashup of the hit song and the iconic Doritos Cool Ranch flavor. The commercial featured Lil Nas X and Sam Elliott engaged in an epic dance-off, showcasing their moves and love for Doritos. This collaboration between the two artists and the brand was a huge hit, with viewers praising the humorous and entertaining ad.

With “Old Town Road” being such a massive hit, it’s no surprise that companies like Doritos wanted to capitalize on its popularity by featuring it in their commercial. The catchy tune and infectious beat of the song made it a perfect fit for the upbeat and fun vibe of the Doritos ad, resulting in a memorable and successful marketing campaign.

FAQs:

1. What other commercials has “Old Town Road” been featured in?

“Old Town Road” has been featured in several commercials, including campaigns for brands such as Ram Trucks, Wrangler jeans, and Microsoft.

2. Did the commercial featuring “Old Town Road” help to boost sales for Doritos?

It is likely that the commercial helped to boost sales for Doritos, as the combination of a popular song like “Old Town Road” and a well-known brand like Doritos is a winning formula for marketing success.

3. How did fans react to seeing “Old Town Road” in a Doritos commercial?

Fans of the song and the artists involved in “Old Town Road” were excited to see it featured in the Doritos commercial, with many taking to social media to express their enjoyment of the ad.

4. Has “Old Town Road” been used in any other marketing campaigns?

Aside from commercials, “Old Town Road” has been featured in various marketing campaigns, such as movie trailers and promotional videos for events.

5. Why do companies choose to feature popular songs like “Old Town Road” in their commercials?

Companies choose to feature popular songs like “Old Town Road” in their commercials because it helps to grab viewers’ attention, create a memorable experience, and associate their brand with the song’s positive emotions.

6. How can the use of popular songs in commercials impact a brand’s image?

The use of popular songs in commercials can help to enhance a brand’s image by making it more relatable, trendy, and appealing to a younger audience.

7. Is it common for brands to collaborate with musicians for their marketing campaigns?

Yes, it is common for brands to collaborate with musicians for their marketing campaigns, as it helps to create a unique and memorable experience for consumers while also leveraging the artists’ popularity and influence.

8. How do companies choose which songs to feature in their commercials?

Companies typically choose songs for their commercials based on factors such as the target audience, brand image, and the emotional connection they want to create with viewers.

9. What impact can music have on the effectiveness of a commercial?

Music can have a significant impact on the effectiveness of a commercial by setting the tone, creating an emotional connection, and enhancing the overall experience for viewers.

10. Are there any drawbacks to using popular songs in commercials?

One potential drawback of using popular songs in commercials is the cost involved in securing the rights to the music, as well as the risk of the song overshadowing the brand or message of the ad.

11. How important is it for a commercial to have a memorable soundtrack?

Having a memorable soundtrack for a commercial is important as it can help to make the ad more memorable, engaging, and effective in capturing viewers’ attention and leaving a lasting impression.

12. Will we see more collaborations between musicians and brands in future marketing campaigns?

Given the success of collaborations like the one between “Old Town Road” and Doritos, it is likely that we will see more collaborations between musicians and brands in future marketing campaigns as companies look to capitalize on popular songs and artists to reach their target audience.

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