{"id":257846,"date":"2024-06-06T08:38:55","date_gmt":"2024-06-06T08:38:55","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/?p=257846"},"modified":"2024-06-06T08:38:55","modified_gmt":"2024-06-06T08:38:55","slug":"how-can-marketing-add-value-to-a-product-2","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/","title":{"rendered":"How can marketing add value to a product?"},"content":{"rendered":"<p>Marketing plays a crucial role in creating and enhancing the value of a product. It goes beyond simply promoting and selling goods or services. Effective marketing strategies can significantly impact a product&#8217;s perceived value, generating customer interest, loyalty, and ultimately, increased sales. But how exactly can marketing add value to a product? Let&#8217;s explore some key ways:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#1_Building_Brand_Awareness\" title=\"1. Building Brand Awareness\">1. Building Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#2_Creating_Differentiation\" title=\"2. Creating Differentiation\">2. Creating Differentiation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#3_Eliciting_Emotional_Connection\" title=\"3. Eliciting Emotional Connection\">3. Eliciting Emotional Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#4_Offering_Superior_Customer_Service\" title=\"4. Offering Superior Customer Service\">4. Offering Superior Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#5_Leveraging_Influencers_and_Testimonials\" title=\"5. Leveraging Influencers and Testimonials\">5. Leveraging Influencers and Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#6_Enhancing_Packaging_and_Design\" title=\"6. Enhancing Packaging and Design\">6. Enhancing Packaging and Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#7_Offering_Compelling_Promotions\" title=\"7. Offering Compelling Promotions\">7. Offering Compelling Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#8_Engaging_in_Effective_Pricing_Strategies\" title=\"8. Engaging in Effective Pricing Strategies\">8. Engaging in Effective Pricing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#9_Targeting_the_Right_Audience\" title=\"9. Targeting the Right Audience\">9. Targeting the Right Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#10_Providing_Product_Education\" title=\"10. Providing Product Education\">10. Providing Product Education<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#11_Creating_a_Strong_Online_Presence\" title=\"11. Creating a Strong Online Presence\">11. Creating a Strong Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#12_Continuously_Innovating_and_Adapting\" title=\"12. Continuously Innovating and Adapting\">12. Continuously Innovating and Adapting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#1_Does_marketing_only_involve_advertising\" title=\"1. Does marketing only involve advertising?\">1. Does marketing only involve advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#2_Can_marketing_alone_make_a_low-quality_product_valuable\" title=\"2. Can marketing alone make a low-quality product valuable?\">2. Can marketing alone make a low-quality product valuable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#3_How_can_marketing_influence_consumer_perception\" title=\"3. How can marketing influence consumer perception?\">3. How can marketing influence consumer perception?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#4_Is_influencer_marketing_effective\" title=\"4. Is influencer marketing effective?\">4. Is influencer marketing effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#5_Can_marketing_add_value_to_services_as_well\" title=\"5. Can marketing add value to services as well?\">5. Can marketing add value to services as well?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#6_How_important_is_social_media_marketing_in_adding_value_to_a_product\" title=\"6. How important is social media marketing in adding value to a product?\">6. How important is social media marketing in adding value to a product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#7_Can_a_strong_brand_image_alone_add_value_to_a_product\" title=\"7. Can a strong brand image alone add value to a product?\">7. Can a strong brand image alone add value to a product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#8_Is_marketing_equally_important_for_both_new_and_established_products\" title=\"8. Is marketing equally important for both new and established products?\">8. Is marketing equally important for both new and established products?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#9_Can_marketing_alone_ensure_the_success_of_a_product\" title=\"9. Can marketing alone ensure the success of a product?\">9. Can marketing alone ensure the success of a product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#10_How_does_market_research_contribute_to_marketings_value_addition\" title=\"10. How does market research contribute to marketing&#8217;s value addition?\">10. How does market research contribute to marketing&#8217;s value addition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#11_Is_it_necessary_to_update_marketing_strategies_regularly\" title=\"11. Is it necessary to update marketing strategies regularly?\">11. Is it necessary to update marketing strategies regularly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#12_Can_effective_marketing_turn_a_commodity_product_into_a_premium_one\" title=\"12. Can effective marketing turn a commodity product into a premium one?\">12. Can effective marketing turn a commodity product into a premium one?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Building_Brand_Awareness\"><\/span><strong>1. Building Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nOne of the primary goals of marketing is to create brand awareness. By effectively communicating a product&#8217;s unique features and benefits, marketing helps establish recognition and familiarity among the target audience. Brand awareness adds value by making the product more recognizable and memorable in the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Creating_Differentiation\"><\/span><strong>2. Creating Differentiation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing helps highlight a product&#8217;s unique selling propositions, differentiating it from competitors in the market. By emphasizing distinct features, quality, and benefits, marketing brings attention to what sets the product apart, thus increasing its perceived value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Eliciting_Emotional_Connection\"><\/span><strong>3. Eliciting Emotional Connection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing has the power to evoke emotions and connect with consumers on a deeper level. By tapping into the desires, aspirations, and values of the target audience, effective marketing campaigns can create an emotional connection with consumers. This emotional bond enhances the perceived value of the product, making it more desirable and memorable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Offering_Superior_Customer_Service\"><\/span><strong>4. Offering Superior Customer Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing extends beyond the initial purchase. Providing exceptional customer service and support adds value to the overall product experience. When customers feel heard, supported, and satisfied with their interactions, the product&#8217;s perceived value increases, leading to repeat purchases and positive word-of-mouth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Leveraging_Influencers_and_Testimonials\"><\/span><strong>5. Leveraging Influencers and Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nInfluencer marketing and customer testimonials play a vital role in adding value to a product. By leveraging the credibility and reach of influencers or the positive reviews of satisfied customers, marketing helps build trust and confidence in the product. This social proof enhances the product&#8217;s perceived value among potential buyers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Enhancing_Packaging_and_Design\"><\/span><strong>6. Enhancing Packaging and Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing plays a vital role in product packaging and design. By creating visually appealing and well-designed packaging, marketing enhances the product&#8217;s perceived value. Attractive packaging establishes a positive first impression and captures attention, influencing purchasing decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Offering_Compelling_Promotions\"><\/span><strong>7. Offering Compelling Promotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing campaigns often incorporate various promotions, such as discounts, limited-time offers, or bundle deals. These promotions add value by providing customers with extra incentives to purchase the product. By offering compelling promotions, marketing increases the perceived value by providing more for a lower price or adding exclusivity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Engaging_in_Effective_Pricing_Strategies\"><\/span><strong>8. Engaging in Effective Pricing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nPricing is a vital component of marketing that directly affects a product&#8217;s value perception. By strategically setting prices based on market demand, quality, and competitors&#8217; pricing, marketing can influence perceived value. Appropriate pricing strategies can position the product as premium, affordable, or offering great value for money.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Targeting_the_Right_Audience\"><\/span><strong>9. Targeting the Right Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing helps identify and target the right audience for a product. By understanding customers&#8217; needs, preferences, and demographics, marketing ensures that the product is marketed to those who would find it most valuable. Targeted marketing increases the chances of resonating with customers and enhancing the product&#8217;s perceived value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Providing_Product_Education\"><\/span><strong>10. Providing Product Education<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nMarketing educates potential customers about a product&#8217;s features, benefits, and uses. By providing detailed and accessible information, marketing empowers consumers to make informed purchase decisions. When customers understand a product better, they assign more value to it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Creating_a_Strong_Online_Presence\"><\/span><strong>11. Creating a Strong Online Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nDigital marketing plays a pivotal role in enhancing a product&#8217;s value in today&#8217;s interconnected world. By creating a strong online presence through websites, social media platforms, and online advertising, marketing reaches a wider audience and establishes credibility. A strong online presence adds value by increasing accessibility, visibility, and reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Continuously_Innovating_and_Adapting\"><\/span><strong>12. Continuously Innovating and Adapting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\nSuccessful marketing involves staying ahead of the competition and adapting to changing market trends. By continuously innovating and improving the product offering, marketing ensures that the product remains relevant and valuable to customers. The ability to adapt and meet evolving customer needs adds long-term value to the product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Does_marketing_only_involve_advertising\"><\/span>1. Does marketing only involve advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nNo, marketing encompasses a wide range of activities, including advertising, market research, brand management, product development, pricing strategies, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Can_marketing_alone_make_a_low-quality_product_valuable\"><\/span>2. Can marketing alone make a low-quality product valuable?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nWhile marketing can enhance the perceived value of a product, it cannot transform a low-quality product into a valuable one. The product&#8217;s quality and performance are fundamental factors that ultimately determine its value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_How_can_marketing_influence_consumer_perception\"><\/span>3. How can marketing influence consumer perception?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nMarketing influences consumer perception through various strategies such as branding, advertising, packaging, pricing, endorsements, and customer reviews. These tactics shape how consumers perceive a product and assign value to it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Is_influencer_marketing_effective\"><\/span>4. Is influencer marketing effective?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nYes, influencer marketing can be highly effective in adding value to a product. By collaborating with influencers who have a strong following and credibility in a particular niche, brands can leverage their influence to reach and engage with a wider audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Can_marketing_add_value_to_services_as_well\"><\/span>5. Can marketing add value to services as well?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nYes, marketing plays a crucial role in adding value to services. By effectively communicating the benefits and unique features of a service, marketing helps create a perception of value in the minds of consumers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_How_important_is_social_media_marketing_in_adding_value_to_a_product\"><\/span>6. How important is social media marketing in adding value to a product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nSocial media marketing is increasingly important in today&#8217;s digital landscape. It allows brands to engage directly with customers, showcase their products, build brand loyalty, and generate positive word-of-mouth, all of which add value to the product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Can_a_strong_brand_image_alone_add_value_to_a_product\"><\/span>7. Can a strong brand image alone add value to a product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nWhile a strong brand image contributes to a product&#8217;s value, other factors such as quality, pricing, and customer experience also play significant roles. A strong brand image alone may not fully compensate for shortcomings in these areas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Is_marketing_equally_important_for_both_new_and_established_products\"><\/span>8. Is marketing equally important for both new and established products?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nYes, marketing is essential for both new and established products. For new products, marketing creates awareness and generates interest, while for established products, marketing helps maintain visibility, relevance, and loyalty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Can_marketing_alone_ensure_the_success_of_a_product\"><\/span>9. Can marketing alone ensure the success of a product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nWhile marketing is crucial, it is only one piece of the puzzle. Product quality, customer satisfaction, competitive pricing, and effective distribution are also vital components that contribute to a product&#8217;s success.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_How_does_market_research_contribute_to_marketings_value_addition\"><\/span>10. How does market research contribute to marketing&#8217;s value addition?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nMarket research provides insights into consumer preferences, buying behaviors, and competitor analysis, helping marketers make informed decisions. This information enables marketing efforts to be better targeted, maximizing the value added to a product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Is_it_necessary_to_update_marketing_strategies_regularly\"><\/span>11. Is it necessary to update marketing strategies regularly?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nYes, it is essential to update marketing strategies regularly to stay relevant and adapt to changing market dynamics. With advancements in technology and shifting consumer behaviors, staying up-to-date is crucial for adding value to a product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Can_effective_marketing_turn_a_commodity_product_into_a_premium_one\"><\/span>12. Can effective marketing turn a commodity product into a premium one?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nWhile effective marketing can enhance the perceived value of a commodity product, turning it into a premium one may be challenging. Differentiation, superior branding, and additional value-added features are often required to achieve the premium positioning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing plays a crucial role in creating and enhancing the value of a product. It goes beyond simply promoting and selling goods or services. Effective marketing strategies can significantly impact a product&#8217;s perceived value, generating customer interest, loyalty, and ultimately, increased sales. But how exactly can marketing add value to a product? Let&#8217;s explore some &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How can marketing add value to a product?\" class=\"read-more button\" href=\"https:\/\/namso-gen.co\/blog\/how-can-marketing-add-value-to-a-product-2\/#more-257846\">Read more<span class=\"screen-reader-text\">How can marketing add value to a product?<\/span><\/a><\/p>\n","protected":false},"author":65,"featured_media":107420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86279],"tags":[],"class_list":["post-257846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can marketing add value to a product?<\/title>\n<meta name=\"description\" content=\"Marketing plays a crucial role in creating and enhancing the value of a product. 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