{"id":249566,"date":"2024-04-07T17:34:43","date_gmt":"2024-04-07T17:34:43","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/?p=249566"},"modified":"2024-04-07T17:34:43","modified_gmt":"2024-04-07T17:34:43","slug":"what-does-perceived-value-mean-in-marketing","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/what-does-perceived-value-mean-in-marketing\/","title":{"rendered":"What does perceived value mean in marketing?"},"content":{"rendered":"

Perceived value is a concept that plays a vital role in marketing. It refers to the worth or value that a product or service has in the eyes of the customer. Essentially, it is the customer’s perception of the benefits and advantages they derive from using a particular product or service. This perception is influenced by various factors such as product features, brand reputation, pricing, and competition.<\/p>\n

Perceived value is the customer’s subjective evaluation of a product or service, based on their beliefs and perception of its benefits.<\/b> It is important to note that perceived value is not necessarily the same as the actual value of a product. It is a psychological concept that focuses on the customer’s perception and feelings towards a product.<\/p>\n

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