{"id":228836,"date":"2024-04-01T07:49:16","date_gmt":"2024-04-01T07:49:16","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/?p=228836"},"modified":"2024-04-01T07:49:16","modified_gmt":"2024-04-01T07:49:16","slug":"what-is-value-according-to-philip-kotler","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/","title":{"rendered":"What is value according to Philip Kotler?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#What_is_value_according_to_Philip_Kotler\" title=\"What is value according to Philip Kotler?\">What is value according to Philip Kotler?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#FAQs_about_the_concept_of_value_in_marketing\" title=\"FAQs about the concept of value in marketing:\">FAQs about the concept of value in marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#1_What_factors_affect_customer_value\" title=\"1. What factors affect customer value?\">1. What factors affect customer value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#2_How_do_customers_perceive_value\" title=\"2. How do customers perceive value?\">2. How do customers perceive value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#3_Is_value_solely_based_on_the_price_of_a_product\" title=\"3. Is value solely based on the price of a product?\">3. Is value solely based on the price of a product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#4_Can_companies_create_value_without_a_physical_product\" title=\"4. Can companies create value without a physical product?\">4. Can companies create value without a physical product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#5_Can_value_be_objective\" title=\"5. Can value be objective?\">5. Can value be objective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#6_How_can_companies_enhance_customer_value\" title=\"6. How can companies enhance customer value?\">6. How can companies enhance customer value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#7_Is_value_the_same_for_all_customers\" title=\"7. Is value the same for all customers?\">7. Is value the same for all customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#8_Can_value_change_over_time\" title=\"8. Can value change over time?\">8. Can value change over time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#9_How_does_value_influence_customer_loyalty\" title=\"9. How does value influence customer loyalty?\">9. How does value influence customer loyalty?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#10_Does_value_solely_depend_on_the_customers_perspective\" title=\"10. Does value solely depend on the customer&#8217;s perspective?\">10. Does value solely depend on the customer&#8217;s perspective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#11_Can_companies_measure_customer_value\" title=\"11. Can companies measure customer value?\">11. Can companies measure customer value?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#12_Can_companies_deliver_value_without_differentiation\" title=\"12. Can companies deliver value without differentiation?\">12. Can companies deliver value without differentiation?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_value_according_to_Philip_Kotler\"><\/span>What is value according to Philip Kotler?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!--Answer to the main question--><\/p>\n<p><strong>According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service, relative to the cost and potential alternatives.<\/strong> In other words, value is not solely determined by the price of a product, but rather by the overall utility and satisfaction it provides to the customer.<\/p>\n<p>Kotler, widely regarded as the father of modern marketing, emphasizes that value is a complex and multi-dimensional concept. It goes beyond the tangible features and attributes of a product and encompasses the emotional and psychological benefits that customers derive from their purchase decisions.<\/p>\n<p>For example, a customer might be willing to pay a premium for a branded product because it provides a sense of belonging or social status. Alternatively, a customer may choose a lower-priced generic brand if the perceived quality is comparable or if there are no significant differences in the desired utility.<\/p>\n<p>Understanding and delivering value is essential for businesses to succeed in competitive markets. By creating superior customer value and strong value propositions, companies can differentiate themselves from competitors, establish long-lasting relationships with customers, and drive growth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQs_about_the_concept_of_value_in_marketing\"><\/span>FAQs about the concept of value in marketing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_What_factors_affect_customer_value\"><\/span>1. What factors affect customer value?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>The factors that affect customer value include product quality, functionality, design, customer service, brand reputation, price, and overall customer experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_How_do_customers_perceive_value\"><\/span>2. How do customers perceive value?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Customers perceive value based on their individual needs, preferences, and expectations. It is a subjective assessment influenced by personal factors and external influences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Is_value_solely_based_on_the_price_of_a_product\"><\/span>3. Is value solely based on the price of a product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>No, value is not solely based on price. While the price is a significant component, factors like quality, convenience, brand, and emotional appeal also contribute to perceived value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Can_companies_create_value_without_a_physical_product\"><\/span>4. Can companies create value without a physical product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Absolutely! Companies can create value through services, experiences, and intangible offerings. For instance, entertainment events or educational courses provide value despite not being physical products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Can_value_be_objective\"><\/span>5. Can value be objective?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>While value is primarily a subjective perception, some objective elements, such as product features and specifications, can influence the perceived value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_How_can_companies_enhance_customer_value\"><\/span>6. How can companies enhance customer value?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Companies can enhance customer value by continuously improving product features, providing excellent customer service, offering competitive pricing, and delivering a differentiated overall experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Is_value_the_same_for_all_customers\"><\/span>7. Is value the same for all customers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>No, value can vary among different customers based on their unique needs, preferences, and circumstances. Companies should aim to understand and cater to different customer segments&#8217; value requirements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Can_value_change_over_time\"><\/span>8. Can value change over time?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Yes, value can change over time due to shifts in customer preferences, market dynamics, technological advancements, and changes in the competitive landscape.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_How_does_value_influence_customer_loyalty\"><\/span>9. How does value influence customer loyalty?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Delivering superior value increases customer satisfaction and loyalty. Customers are more likely to remain loyal to a brand that consistently provides them with valuable products or services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Does_value_solely_depend_on_the_customers_perspective\"><\/span>10. Does value solely depend on the customer&#8217;s perspective?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>While customer perception is critical, value is also affected by other stakeholders&#8217; perspectives, such as distributors, retailers, and influencers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Can_companies_measure_customer_value\"><\/span>11. Can companies measure customer value?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>Measuring customer value can be challenging as it involves both subjective and objective elements. However, companies can use various market research techniques to understand and quantify customer value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Can_companies_deliver_value_without_differentiation\"><\/span>12. Can companies deliver value without differentiation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p>While differentiation can enhance perceived value, companies can still deliver value by meeting customer expectations and providing satisfactory products or services, even without being highly differentiated.<\/p>\n<p>In conclusion, Philip Kotler&#8217;s view on value in marketing is centered around the perceived benefit a customer receives from a product or service. Value is not solely based on price but encompasses multiple dimensions, including quality, functionality, brand, emotional appeal, and overall customer experience. By understanding and delivering superior value, companies can differentiate themselves and build strong customer relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service, relative to the cost and potential alternatives. In other words, value is not solely determined by the price of a product, but rather by the overall utility and satisfaction it &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is value according to Philip Kotler?\" class=\"read-more button\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#more-228836\">Read more<span class=\"screen-reader-text\">What is value according to Philip Kotler?<\/span><\/a><\/p>\n","protected":false},"author":57,"featured_media":107420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86279],"tags":[],"class_list":["post-228836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is value according to Philip Kotler?<\/title>\n<meta name=\"description\" content=\"What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is value according to Philip Kotler?\" \/>\n<meta property=\"og:description\" content=\"What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\" \/>\n<meta property=\"og:site_name\" content=\"Namso Gen Blog - Free Credit Card Generator [100% Valid]\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synchronyfinancial\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-01T07:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2024\/03\/faq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Casey Mayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@synchrony\" \/>\n<meta name=\"twitter:site\" content=\"@synchrony\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Mayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\"},\"author\":{\"name\":\"Casey Mayer\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/89e431077ef417dfaa131f435124f18f\"},\"headline\":\"What is value according to Philip Kotler?\",\"datePublished\":\"2024-04-01T07:49:16+00:00\",\"dateModified\":\"2024-04-01T07:49:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\"},\"wordCount\":628,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/#organization\"},\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\",\"url\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\",\"name\":\"What is value according to Philip Kotler?\",\"isPartOf\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/#website\"},\"datePublished\":\"2024-04-01T07:49:16+00:00\",\"dateModified\":\"2024-04-01T07:49:16+00:00\",\"description\":\"What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service,\",\"breadcrumb\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/namso-gen.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is value according to Philip Kotler?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#website\",\"url\":\"https:\/\/namso-gen.co\/blog\/\",\"name\":\"Namso Gen Blog - Free Credit Card Generator [100% Valid]\",\"description\":\"In Namso gen blog you can get many tips regarding to Credit cards, VCC, Credit card security etc. You can generate credit cards by using Namso-gen.co\",\"publisher\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/namso-gen.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#organization\",\"name\":\"Namso Gen Blog - Free Credit Card Generator [100% Valid]\",\"url\":\"https:\/\/namso-gen.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2020\/07\/namso-gen-logo.png\",\"contentUrl\":\"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2020\/07\/namso-gen-logo.png\",\"width\":500,\"height\":164,\"caption\":\"Namso Gen Blog - Free Credit Card Generator [100% Valid]\"},\"image\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/synchronyfinancial\",\"https:\/\/twitter.com\/synchrony\",\"https:\/\/www.youtube.com\/synchronyfinancial\",\"https:\/\/www.instagram.com\/synchrony\",\"https:\/\/www.linkedin.com\/company\/synchrony-financial\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/89e431077ef417dfaa131f435124f18f\",\"name\":\"Casey Mayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Casey Mayer\"},\"description\":\"Guest author Casey Mayer has meticulously crafted and revised this article to the best of their knowledge and understanding. Readers are strongly advised to exercise caution, verify information independently, and rely on their own judgment when considering the information provided. Read more articles on Namso Gen here.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is value according to Philip Kotler?","description":"What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/","og_locale":"en_US","og_type":"article","og_title":"What is value according to Philip Kotler?","og_description":"What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service,","og_url":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/","og_site_name":"Namso Gen Blog - Free Credit Card Generator [100% Valid]","article_publisher":"https:\/\/www.facebook.com\/synchronyfinancial","article_published_time":"2024-04-01T07:49:16+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2024\/03\/faq.png","type":"image\/png"}],"author":"Casey Mayer","twitter_card":"summary_large_image","twitter_creator":"@synchrony","twitter_site":"@synchrony","twitter_misc":{"Written by":"Casey Mayer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#article","isPartOf":{"@id":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/"},"author":{"name":"Casey Mayer","@id":"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/89e431077ef417dfaa131f435124f18f"},"headline":"What is value according to Philip Kotler?","datePublished":"2024-04-01T07:49:16+00:00","dateModified":"2024-04-01T07:49:16+00:00","mainEntityOfPage":{"@id":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/"},"wordCount":628,"commentCount":0,"publisher":{"@id":"https:\/\/namso-gen.co\/blog\/#organization"},"articleSection":["Learn"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/","url":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/","name":"What is value according to Philip Kotler?","isPartOf":{"@id":"https:\/\/namso-gen.co\/blog\/#website"},"datePublished":"2024-04-01T07:49:16+00:00","dateModified":"2024-04-01T07:49:16+00:00","description":"What is value according to Philip Kotler? According to Philip Kotler, value is the perceived benefit that a customer receives from a product or service,","breadcrumb":{"@id":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/namso-gen.co\/blog\/what-is-value-according-to-philip-kotler\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/namso-gen.co\/blog\/"},{"@type":"ListItem","position":2,"name":"What is value according to Philip Kotler?"}]},{"@type":"WebSite","@id":"https:\/\/namso-gen.co\/blog\/#website","url":"https:\/\/namso-gen.co\/blog\/","name":"Namso Gen Blog - Free Credit Card Generator [100% Valid]","description":"In Namso gen blog you can get many tips regarding to Credit cards, VCC, Credit card security etc. You can generate credit cards by using Namso-gen.co","publisher":{"@id":"https:\/\/namso-gen.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/namso-gen.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/namso-gen.co\/blog\/#organization","name":"Namso Gen Blog - Free Credit Card Generator [100% Valid]","url":"https:\/\/namso-gen.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/namso-gen.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2020\/07\/namso-gen-logo.png","contentUrl":"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2020\/07\/namso-gen-logo.png","width":500,"height":164,"caption":"Namso Gen Blog - Free Credit Card Generator [100% Valid]"},"image":{"@id":"https:\/\/namso-gen.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/synchronyfinancial","https:\/\/twitter.com\/synchrony","https:\/\/www.youtube.com\/synchronyfinancial","https:\/\/www.instagram.com\/synchrony","https:\/\/www.linkedin.com\/company\/synchrony-financial"]},{"@type":"Person","@id":"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/89e431077ef417dfaa131f435124f18f","name":"Casey Mayer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Casey Mayer"},"description":"Guest author Casey Mayer has meticulously crafted and revised this article to the best of their knowledge and understanding. Readers are strongly advised to exercise caution, verify information independently, and rely on their own judgment when considering the information provided. Read more articles on Namso Gen here."}]}},"_links":{"self":[{"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/posts\/228836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/comments?post=228836"}],"version-history":[{"count":0,"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/posts\/228836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/media\/107420"}],"wp:attachment":[{"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/media?parent=228836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/categories?post=228836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/namso-gen.co\/blog\/wp-json\/wp\/v2\/tags?post=228836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}