{"id":194816,"date":"2023-10-03T09:38:14","date_gmt":"2023-10-03T09:38:14","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/how-did-de-beers-control-the-diamond-market\/"},"modified":"2023-10-03T09:38:14","modified_gmt":"2023-10-03T09:38:14","slug":"how-did-de-beers-control-the-diamond-market","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/how-did-de-beers-control-the-diamond-market\/","title":{"rendered":"How did De Beers control the diamond market?"},"content":{"rendered":"

For much of the 20th century, De Beers dominated the diamond market, controlling a staggering 80% of the world’s rough diamond supply. But how did this diamond giant manage to maintain such a stronghold on the industry? The answer lies in a shrewd combination of business tactics, marketing strategies, and sheer market dominance.<\/p>\n

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