{"id":148404,"date":"2025-04-14T11:19:22","date_gmt":"2025-04-14T11:19:22","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/"},"modified":"2025-04-14T11:19:22","modified_gmt":"2025-04-14T11:19:22","slug":"what-commercial-was-bill-shatner-in","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/","title":{"rendered":"What commercial was Bill Shatner in?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#What_commercial_was_Bill_Shatner_in\" title=\"What commercial was Bill Shatner in?\">What commercial was Bill Shatner in?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#1_How_did_Bill_Shatner_become_involved_in_the_Priceline_commercials\" title=\"1. How did Bill Shatner become involved in the Priceline commercials?\">1. How did Bill Shatner become involved in the Priceline commercials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#2_What_was_the_concept_behind_the_Priceline_commercials_featuring_Bill_Shatner\" title=\"2. What was the concept behind the Priceline commercials featuring Bill Shatner?\">2. What was the concept behind the Priceline commercials featuring Bill Shatner?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#3_How_long_did_Bill_Shatner_appear_in_the_Priceline_commercials\" title=\"3. How long did Bill Shatner appear in the Priceline commercials?\">3. How long did Bill Shatner appear in the Priceline commercials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#4_Did_Bill_Shatner_enjoy_filming_the_Priceline_commercials\" title=\"4. Did Bill Shatner enjoy filming the Priceline commercials?\">4. Did Bill Shatner enjoy filming the Priceline commercials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#5_Were_the_Priceline_commercials_successful_in_promoting_the_brand\" title=\"5. Were the Priceline commercials successful in promoting the brand?\">5. Were the Priceline commercials successful in promoting the brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#6_Are_there_any_memorable_moments_from_the_Priceline_commercials_with_Bill_Shatner\" title=\"6. Are there any memorable moments from the Priceline commercials with Bill Shatner?\">6. Are there any memorable moments from the Priceline commercials with Bill Shatner?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#7_Did_Bill_Shatner_receive_any_awards_or_recognition_for_his_work_in_the_Priceline_commercials\" title=\"7. Did Bill Shatner receive any awards or recognition for his work in the Priceline commercials?\">7. Did Bill Shatner receive any awards or recognition for his work in the Priceline commercials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#8_What_impact_did_Bill_Shatners_involvement_have_on_Pricelines_business\" title=\"8. What impact did Bill Shatner&#8217;s involvement have on Priceline&#8217;s business?\">8. What impact did Bill Shatner&#8217;s involvement have on Priceline&#8217;s business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#9_Why_did_Bill_Shatner_eventually_stop_appearing_in_the_Priceline_commercials\" title=\"9. Why did Bill Shatner eventually stop appearing in the Priceline commercials?\">9. Why did Bill Shatner eventually stop appearing in the Priceline commercials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#10_Was_there_any_backlash_from_fans_when_Bill_Shatner_stopped_appearing_in_the_Priceline_commercials\" title=\"10. Was there any backlash from fans when Bill Shatner stopped appearing in the Priceline commercials?\">10. Was there any backlash from fans when Bill Shatner stopped appearing in the Priceline commercials?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#11_Did_Bill_Shatners_involvement_in_the_Priceline_commercials_impact_his_overall_career\" title=\"11. Did Bill Shatner&#8217;s involvement in the Priceline commercials impact his overall career?\">11. Did Bill Shatner&#8217;s involvement in the Priceline commercials impact his overall career?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#12_Are_there_any_plans_for_Bill_Shatner_to_reprise_his_role_as_the_%E2%80%9CNegotiator%E2%80%9D_in_future_Priceline_commercials\" title=\"12. Are there any plans for Bill Shatner to reprise his role as the &#8220;Negotiator&#8221; in future Priceline commercials?\">12. Are there any plans for Bill Shatner to reprise his role as the &#8220;Negotiator&#8221; in future Priceline commercials?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_commercial_was_Bill_Shatner_in\"><\/span>What commercial was Bill Shatner in?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>William Shatner, best known for his iconic role as Captain Kirk in Star Trek, starred in a memorable Priceline commercial campaign. The campaign featured Shatner as the &#8220;Negotiator,&#8221; helping customers find the best deals on travel accommodations through the Priceline website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_How_did_Bill_Shatner_become_involved_in_the_Priceline_commercials\"><\/span>1. How did Bill Shatner become involved in the Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shatner was approached by Priceline in 1997 and offered the role of the &#8220;Priceline Negotiator.&#8221; He accepted the offer and went on to star in a series of commercials for the company.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_What_was_the_concept_behind_the_Priceline_commercials_featuring_Bill_Shatner\"><\/span>2. What was the concept behind the Priceline commercials featuring Bill Shatner?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The concept behind the commercials was to portray Shatner as a savvy negotiator who helps customers save money on travel bookings through the Priceline website. Shatner&#8217;s charismatic and playful portrayal of the character resonated with audiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_How_long_did_Bill_Shatner_appear_in_the_Priceline_commercials\"><\/span>3. How long did Bill Shatner appear in the Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shatner appeared in Priceline commercials for over a decade, from 1997 to 2012. During that time, he became synonymous with the brand and the character of the &#8220;Negotiator.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Did_Bill_Shatner_enjoy_filming_the_Priceline_commercials\"><\/span>4. Did Bill Shatner enjoy filming the Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shatner has spoken positively about his experience filming the Priceline commercials. He has stated that he had fun portraying the character of the &#8220;Negotiator&#8221; and enjoyed working with the creative team behind the campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Were_the_Priceline_commercials_successful_in_promoting_the_brand\"><\/span>5. Were the Priceline commercials successful in promoting the brand?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Priceline commercials featuring Bill Shatner were highly successful in promoting the brand. Shatner&#8217;s presence helped to raise awareness of Priceline and increase its market share in the travel industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Are_there_any_memorable_moments_from_the_Priceline_commercials_with_Bill_Shatner\"><\/span>6. Are there any memorable moments from the Priceline commercials with Bill Shatner?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One memorable moment from the Priceline commercials is when Shatner&#8217;s character seemingly perishes in a fiery bus crash. However, he later returns in a subsequent ad campaign, revealing that he miraculously survived.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Did_Bill_Shatner_receive_any_awards_or_recognition_for_his_work_in_the_Priceline_commercials\"><\/span>7. Did Bill Shatner receive any awards or recognition for his work in the Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shatner received several accolades for his work in the Priceline commercials, including a Webby Award for Best Celebrity\/Fan Website for his role as the &#8220;Negotiator.&#8221; The commercials also won multiple advertising industry awards for their creativity and effectiveness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_What_impact_did_Bill_Shatners_involvement_have_on_Pricelines_business\"><\/span>8. What impact did Bill Shatner&#8217;s involvement have on Priceline&#8217;s business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bill Shatner&#8217;s involvement in the Priceline commercials helped to boost the company&#8217;s revenue and market visibility. The commercials featuring Shatner became a significant part of Priceline&#8217;s marketing strategy and contributed to its success.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Why_did_Bill_Shatner_eventually_stop_appearing_in_the_Priceline_commercials\"><\/span>9. Why did Bill Shatner eventually stop appearing in the Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In 2012, Priceline made the decision to retire the character of the &#8220;Negotiator&#8221; and move in a new direction with their advertising campaigns. As a result, Bill Shatner&#8217;s involvement in the commercials came to an end.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Was_there_any_backlash_from_fans_when_Bill_Shatner_stopped_appearing_in_the_Priceline_commercials\"><\/span>10. Was there any backlash from fans when Bill Shatner stopped appearing in the Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some fans expressed disappointment when Bill Shatner stopped appearing in the Priceline commercials, as they had grown fond of his portrayal of the &#8220;Negotiator.&#8221; However, the company&#8217;s decision to refresh their advertising strategy was generally well-received.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Did_Bill_Shatners_involvement_in_the_Priceline_commercials_impact_his_overall_career\"><\/span>11. Did Bill Shatner&#8217;s involvement in the Priceline commercials impact his overall career?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bill Shatner&#8217;s involvement in the Priceline commercials did not have a negative impact on his overall career. In fact, his portrayal of the &#8220;Negotiator&#8221; helped to further solidify his status as a beloved and versatile actor in the entertainment industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Are_there_any_plans_for_Bill_Shatner_to_reprise_his_role_as_the_%E2%80%9CNegotiator%E2%80%9D_in_future_Priceline_commercials\"><\/span>12. Are there any plans for Bill Shatner to reprise his role as the &#8220;Negotiator&#8221; in future Priceline commercials?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As of now, there are no plans for Bill Shatner to reprise his role as the &#8220;Negotiator&#8221; in future Priceline commercials. However, fans of Shatner and the commercials can still enjoy the classic ads that made him a beloved spokesperson for the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What commercial was Bill Shatner in? William Shatner, best known for his iconic role as Captain Kirk in Star Trek, starred in a memorable Priceline commercial campaign. The campaign featured Shatner as the &#8220;Negotiator,&#8221; helping customers find the best deals on travel accommodations through the Priceline website. 1. How did Bill Shatner become involved in &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What commercial was Bill Shatner in?\" class=\"read-more button\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-was-bill-shatner-in\/#more-148404\">Read more<span class=\"screen-reader-text\">What commercial was Bill Shatner in?<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":107420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86279],"tags":[],"class_list":["post-148404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What commercial was Bill Shatner in?<\/title>\n<meta name=\"description\" content=\"What commercial was Bill Shatner in? 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