{"id":148304,"date":"2024-12-13T03:41:21","date_gmt":"2024-12-13T03:41:21","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/"},"modified":"2024-12-13T03:41:21","modified_gmt":"2024-12-13T03:41:21","slug":"what-commercial-used-ancient-chinese-secret","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/","title":{"rendered":"What commercial used ancient Chinese secret?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#What_commercial_used_ancient_Chinese_secret\" title=\"What commercial used ancient Chinese secret?\">What commercial used ancient Chinese secret?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Is_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_a_real_thing\" title=\"Is &#8220;Ancient Chinese Secret&#8221; a real thing?\">Is &#8220;Ancient Chinese Secret&#8221; a real thing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#What_was_the_inspiration_behind_the_use_of_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_in_the_commercial\" title=\"What was the inspiration behind the use of &#8220;Ancient Chinese Secret&#8221; in the commercial?\">What was the inspiration behind the use of &#8220;Ancient Chinese Secret&#8221; in the commercial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Was_there_any_backlash_against_the_commercial_for_cultural_appropriation\" title=\"Was there any backlash against the commercial for cultural appropriation?\">Was there any backlash against the commercial for cultural appropriation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Did_the_commercial_boost_sales_for_Calgon_detergent\" title=\"Did the commercial boost sales for Calgon detergent?\">Did the commercial boost sales for Calgon detergent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Are_there_any_other_commercials_that_have_used_similar_cultural_references_in_their_marketing\" title=\"Are there any other commercials that have used similar cultural references in their marketing?\">Are there any other commercials that have used similar cultural references in their marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Did_Calgon_continue_to_use_the_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_tagline_in_their_advertising\" title=\"Did Calgon continue to use the &#8220;Ancient Chinese Secret&#8221; tagline in their advertising?\">Did Calgon continue to use the &#8220;Ancient Chinese Secret&#8221; tagline in their advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#How_did_the_use_of_the_phrase_impact_Chinese-American_communities\" title=\"How did the use of the phrase impact Chinese-American communities?\">How did the use of the phrase impact Chinese-American communities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Did_the_commercial_have_any_lasting_impact_on_the_advertising_industry\" title=\"Did the commercial have any lasting impact on the advertising industry?\">Did the commercial have any lasting impact on the advertising industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Were_there_any_positive_outcomes_from_the_commercial\" title=\"Were there any positive outcomes from the commercial?\">Were there any positive outcomes from the commercial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#Did_Calgon_apologize_for_using_the_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_tagline\" title=\"Did Calgon apologize for using the &#8220;Ancient Chinese Secret&#8221; tagline?\">Did Calgon apologize for using the &#8220;Ancient Chinese Secret&#8221; tagline?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#What_can_we_learn_from_the_use_of_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_in_the_Calgon_commercial\" title=\"What can we learn from the use of &#8220;Ancient Chinese Secret&#8221; in the Calgon commercial?\">What can we learn from the use of &#8220;Ancient Chinese Secret&#8221; in the Calgon commercial?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_commercial_used_ancient_Chinese_secret\"><\/span>What commercial used ancient Chinese secret?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The famous Calgon commercial from the 1970s is the one that used the tagline &#8220;Ancient Chinese Secret&#8221; to promote their laundry detergent.<\/p>\n<p>In the commercial, a woman marvels at how clean her friend&#8217;s laundry is and asks her what her secret is. The friend replies, &#8220;Ancient Chinese secret, huh?&#8221; before revealing that it&#8217;s actually Calgon detergent that gives her clothes that pristine clean look.<\/p>\n<p>The use of the phrase &#8220;Ancient Chinese Secret&#8221; tapped into the popular fascination with Eastern mysticism and exoticism during the time. It was a catchy and memorable way to market the product, even if it didn&#8217;t actually have any real connection to ancient China.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_a_real_thing\"><\/span>Is &#8220;Ancient Chinese Secret&#8221; a real thing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, the phrase &#8220;Ancient Chinese Secret&#8221; used in the Calgon commercial is purely fictional and created for marketing purposes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_was_the_inspiration_behind_the_use_of_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_in_the_commercial\"><\/span>What was the inspiration behind the use of &#8220;Ancient Chinese Secret&#8221; in the commercial?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The use of the phrase was likely inspired by the trend of Orientalism in Western culture during the 1970s, as well as the belief that ancient Eastern traditions held the key to mysterious and powerful solutions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Was_there_any_backlash_against_the_commercial_for_cultural_appropriation\"><\/span>Was there any backlash against the commercial for cultural appropriation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There was some criticism and backlash against the commercial for perpetuating stereotypes about Chinese culture and for being culturally insensitive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_the_commercial_boost_sales_for_Calgon_detergent\"><\/span>Did the commercial boost sales for Calgon detergent?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, the commercial was highly effective in boosting sales for Calgon detergent and becoming a memorable part of advertising history.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_there_any_other_commercials_that_have_used_similar_cultural_references_in_their_marketing\"><\/span>Are there any other commercials that have used similar cultural references in their marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, there have been several commercials over the years that have used cultural references and stereotypes to market their products, though not all of them have been as controversial as the Calgon commercial.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_Calgon_continue_to_use_the_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_tagline_in_their_advertising\"><\/span>Did Calgon continue to use the &#8220;Ancient Chinese Secret&#8221; tagline in their advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No, Calgon eventually phased out the use of the &#8220;Ancient Chinese Secret&#8221; tagline in their advertising as attitudes towards cultural sensitivity evolved.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_did_the_use_of_the_phrase_impact_Chinese-American_communities\"><\/span>How did the use of the phrase impact Chinese-American communities?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some Chinese-American communities were offended by the commercial and saw it as a perpetuation of harmful stereotypes about their culture.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_the_commercial_have_any_lasting_impact_on_the_advertising_industry\"><\/span>Did the commercial have any lasting impact on the advertising industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Calgon commercial with the &#8220;Ancient Chinese Secret&#8221; tagline is still remembered today as an iconic example of how cultural references can be used in advertising, for better or for worse.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Were_there_any_positive_outcomes_from_the_commercial\"><\/span>Were there any positive outcomes from the commercial?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The commercial helped to raise awareness of the Calgon brand and became a part of popular culture, though it also sparked discussions about cultural sensitivity in advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_Calgon_apologize_for_using_the_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_tagline\"><\/span>Did Calgon apologize for using the &#8220;Ancient Chinese Secret&#8221; tagline?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Calgon did not issue a formal apology for using the tagline, but they did eventually move away from it in their advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_can_we_learn_from_the_use_of_%E2%80%9CAncient_Chinese_Secret%E2%80%9D_in_the_Calgon_commercial\"><\/span>What can we learn from the use of &#8220;Ancient Chinese Secret&#8221; in the Calgon commercial?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The use of cultural references in advertising should be approached with caution and sensitivity, as it can easily cross the line into cultural appropriation and offend marginalized communities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What commercial used ancient Chinese secret? The famous Calgon commercial from the 1970s is the one that used the tagline &#8220;Ancient Chinese Secret&#8221; to promote their laundry detergent. In the commercial, a woman marvels at how clean her friend&#8217;s laundry is and asks her what her secret is. The friend replies, &#8220;Ancient Chinese secret, huh?&#8221; &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What commercial used ancient Chinese secret?\" class=\"read-more button\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#more-148304\">Read more<span class=\"screen-reader-text\">What commercial used ancient Chinese secret?<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":107420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86279],"tags":[],"class_list":["post-148304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What commercial used ancient Chinese secret?<\/title>\n<meta name=\"description\" content=\"What commercial used ancient Chinese secret? 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The famous Calgon commercial from the 1970s is the one that used the tagline &quot;Ancient Chinese Secret&quot; to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/\" \/>\n<meta property=\"og:site_name\" content=\"Namso Gen Blog - Free Credit Card Generator [100% Valid]\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synchronyfinancial\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T03:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/namso-gen.co\/blog\/wp-content\/uploads\/2024\/03\/faq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle Rowland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@synchrony\" \/>\n<meta name=\"twitter:site\" content=\"@synchrony\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Rowland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/\"},\"author\":{\"name\":\"Michelle Rowland\",\"@id\":\"https:\/\/namso-gen.co\/blog\/#\/schema\/person\/50729c0708416da7c8fa3caf41e9a572\"},\"headline\":\"What commercial used ancient Chinese secret?\",\"datePublished\":\"2024-12-13T03:41:21+00:00\",\"dateModified\":\"2024-12-13T03:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/#organization\"},\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/\",\"url\":\"https:\/\/namso-gen.co\/blog\/what-commercial-used-ancient-chinese-secret\/\",\"name\":\"What commercial used ancient Chinese secret?\",\"isPartOf\":{\"@id\":\"https:\/\/namso-gen.co\/blog\/#website\"},\"datePublished\":\"2024-12-13T03:41:21+00:00\",\"dateModified\":\"2024-12-13T03:41:21+00:00\",\"description\":\"What commercial used ancient Chinese secret? 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