{"id":147846,"date":"2023-10-14T23:40:29","date_gmt":"2023-10-14T23:40:29","guid":{"rendered":"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/"},"modified":"2023-10-14T23:40:29","modified_gmt":"2023-10-14T23:40:29","slug":"what-commercial-had-the-ancient-chinese-secret","status":"publish","type":"post","link":"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/","title":{"rendered":"What commercial had the ancient Chinese secret?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#What_commercial_had_the_ancient_Chinese_secret\" title=\"What commercial had the ancient Chinese secret?\">What commercial had the ancient Chinese secret?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#FAQs\" title=\"FAQs:\">FAQs:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#1_What_was_the_purpose_of_the_Calgon_laundry_detergent_commercial\" title=\"1. What was the purpose of the Calgon laundry detergent commercial?\">1. What was the purpose of the Calgon laundry detergent commercial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#2_Why_did_the_commercial_mention_an_ancient_Chinese_secret\" title=\"2. Why did the commercial mention an ancient Chinese secret?\">2. Why did the commercial mention an ancient Chinese secret?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#3_Did_the_commercial_reveal_the_secret_ingredient\" title=\"3. Did the commercial reveal the secret ingredient?\">3. Did the commercial reveal the secret ingredient?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#4_Why_did_the_commercial_receive_criticism\" title=\"4. Why did the commercial receive criticism?\">4. Why did the commercial receive criticism?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#5_How_did_the_commercial_impact_pop_culture\" title=\"5. How did the commercial impact pop culture?\">5. How did the commercial impact pop culture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#6_Was_the_use_of_an_ancient_Chinese_secret_effective_in_selling_the_product\" title=\"6. Was the use of an ancient Chinese secret effective in selling the product?\">6. Was the use of an ancient Chinese secret effective in selling the product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#7_Did_the_commercial_have_any_lasting_effects_on_advertising\" title=\"7. Did the commercial have any lasting effects on advertising?\">7. Did the commercial have any lasting effects on advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#8_How_did_the_commercial_contribute_to_stereotypes_about_Chinese_culture\" title=\"8. How did the commercial contribute to stereotypes about Chinese culture?\">8. How did the commercial contribute to stereotypes about Chinese culture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#9_Were_there_any_positive_aspects_to_the_commercial\" title=\"9. Were there any positive aspects to the commercial?\">9. Were there any positive aspects to the commercial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#10_Did_the_commercial_face_any_backlash_for_its_portrayal_of_Chinese_culture\" title=\"10. Did the commercial face any backlash for its portrayal of Chinese culture?\">10. Did the commercial face any backlash for its portrayal of Chinese culture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#11_How_did_the_commercial_compare_to_other_advertising_campaigns_of_the_time\" title=\"11. How did the commercial compare to other advertising campaigns of the time?\">11. How did the commercial compare to other advertising campaigns of the time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#12_Has_Calgon_addressed_the_controversy_surrounding_the_commercial\" title=\"12. Has Calgon addressed the controversy surrounding the commercial?\">12. Has Calgon addressed the controversy surrounding the commercial?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_commercial_had_the_ancient_Chinese_secret\"><\/span>What commercial had the ancient Chinese secret?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the 1970s, there was a commercial for Calgon laundry detergent that became famous for its mysterious tagline: &#8220;Ancient Chinese secret, huh?&#8221; The commercial featured a woman who was amazed by how clean her laundry was after using Calgon, which supposedly had an ancient Chinese secret ingredient.<\/p>\n<p>This commercial became iconic for its catchy jingle and the enigmatic reference to an ancient Chinese secret. However, the actual secret ingredient was never revealed in the commercial, adding to the mystique and intrigue surrounding the product.<\/p>\n<p>While the commercial may have been entertaining and memorable, it also perpetuated stereotypes and clich\u00e9s about Chinese culture. The use of an &#8220;ancient Chinese secret&#8221; to sell a laundry detergent played into the idea of Orientalism, where Eastern cultures are exoticized and portrayed as mysterious and enigmatic.<\/p>\n<p>Despite the questionable marketing tactics, the commercial and its tagline have become a part of pop culture history. It continues to be referenced and parodied in various media, highlighting the lasting impact of this iconic advertising campaign.<\/p>\n<p>So, what commercial had the ancient Chinese secret? The answer lies in the Calgon laundry detergent commercial from the 1970s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_What_was_the_purpose_of_the_Calgon_laundry_detergent_commercial\"><\/span>1. What was the purpose of the Calgon laundry detergent commercial?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nThe commercial was created to promote Calgon laundry detergent and highlight its cleaning power.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Why_did_the_commercial_mention_an_ancient_Chinese_secret\"><\/span>2. Why did the commercial mention an ancient Chinese secret?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nThe mention of an ancient Chinese secret was used to create intrigue and make the product seem exotic and special.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Did_the_commercial_reveal_the_secret_ingredient\"><\/span>3. Did the commercial reveal the secret ingredient?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nNo, the commercial never revealed what the ancient Chinese secret ingredient was, leaving it to the viewers&#8217; imaginations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Why_did_the_commercial_receive_criticism\"><\/span>4. Why did the commercial receive criticism?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nThe commercial was criticized for perpetuating stereotypes about Chinese culture and using orientalist tropes to sell a product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_How_did_the_commercial_impact_pop_culture\"><\/span>5. How did the commercial impact pop culture?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nThe commercial became iconic and continues to be referenced and parodied in various media, cementing its place in pop culture history.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Was_the_use_of_an_ancient_Chinese_secret_effective_in_selling_the_product\"><\/span>6. Was the use of an ancient Chinese secret effective in selling the product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nWhile the commercial was memorable, it is unclear if the mention of an ancient Chinese secret actually boosted sales of Calgon laundry detergent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Did_the_commercial_have_any_lasting_effects_on_advertising\"><\/span>7. Did the commercial have any lasting effects on advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nThe commercial showcased how a catchy jingle and mysterious tagline can leave a lasting impact on viewers, influencing future advertising campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_How_did_the_commercial_contribute_to_stereotypes_about_Chinese_culture\"><\/span>8. How did the commercial contribute to stereotypes about Chinese culture?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nBy associating an ancient Chinese secret with a laundry detergent, the commercial reinforced the idea of Chinese culture as mysterious and exotic, perpetuating stereotypes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Were_there_any_positive_aspects_to_the_commercial\"><\/span>9. Were there any positive aspects to the commercial?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nSome viewers found the commercial entertaining and memorable, appreciating the catchy jingle and whimsical tone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Did_the_commercial_face_any_backlash_for_its_portrayal_of_Chinese_culture\"><\/span>10. Did the commercial face any backlash for its portrayal of Chinese culture?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nYes, the commercial faced backlash for its stereotypical depiction of Chinese culture and the use of orientalist imagery.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_How_did_the_commercial_compare_to_other_advertising_campaigns_of_the_time\"><\/span>11. How did the commercial compare to other advertising campaigns of the time?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nThe commercial stood out for its unique approach and catchy tagline, making it memorable among the sea of advertising campaigns in the 1970s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Has_Calgon_addressed_the_controversy_surrounding_the_commercial\"><\/span>12. Has Calgon addressed the controversy surrounding the commercial?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nAs far as public knowledge goes, Calgon has not publicly addressed the controversy surrounding the commercial or the use of an ancient Chinese secret in its marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What commercial had the ancient Chinese secret? In the 1970s, there was a commercial for Calgon laundry detergent that became famous for its mysterious tagline: &#8220;Ancient Chinese secret, huh?&#8221; The commercial featured a woman who was amazed by how clean her laundry was after using Calgon, which supposedly had an ancient Chinese secret ingredient. This &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What commercial had the ancient Chinese secret?\" class=\"read-more button\" href=\"https:\/\/namso-gen.co\/blog\/what-commercial-had-the-ancient-chinese-secret\/#more-147846\">Read more<span class=\"screen-reader-text\">What commercial had the ancient Chinese secret?<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":107420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86279],"tags":[],"class_list":["post-147846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What commercial had the ancient Chinese secret?<\/title>\n<meta name=\"description\" content=\"What commercial had the ancient Chinese secret? 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