What commercial was Bill Shatner in?

What commercial was Bill Shatner in?

William Shatner, best known for his iconic role as Captain Kirk in Star Trek, starred in a memorable Priceline commercial campaign. The campaign featured Shatner as the “Negotiator,” helping customers find the best deals on travel accommodations through the Priceline website.

1. How did Bill Shatner become involved in the Priceline commercials?

Shatner was approached by Priceline in 1997 and offered the role of the “Priceline Negotiator.” He accepted the offer and went on to star in a series of commercials for the company.

2. What was the concept behind the Priceline commercials featuring Bill Shatner?

The concept behind the commercials was to portray Shatner as a savvy negotiator who helps customers save money on travel bookings through the Priceline website. Shatner’s charismatic and playful portrayal of the character resonated with audiences.

3. How long did Bill Shatner appear in the Priceline commercials?

Shatner appeared in Priceline commercials for over a decade, from 1997 to 2012. During that time, he became synonymous with the brand and the character of the “Negotiator.”

4. Did Bill Shatner enjoy filming the Priceline commercials?

Shatner has spoken positively about his experience filming the Priceline commercials. He has stated that he had fun portraying the character of the “Negotiator” and enjoyed working with the creative team behind the campaign.

5. Were the Priceline commercials successful in promoting the brand?

The Priceline commercials featuring Bill Shatner were highly successful in promoting the brand. Shatner’s presence helped to raise awareness of Priceline and increase its market share in the travel industry.

6. Are there any memorable moments from the Priceline commercials with Bill Shatner?

One memorable moment from the Priceline commercials is when Shatner’s character seemingly perishes in a fiery bus crash. However, he later returns in a subsequent ad campaign, revealing that he miraculously survived.

7. Did Bill Shatner receive any awards or recognition for his work in the Priceline commercials?

Shatner received several accolades for his work in the Priceline commercials, including a Webby Award for Best Celebrity/Fan Website for his role as the “Negotiator.” The commercials also won multiple advertising industry awards for their creativity and effectiveness.

8. What impact did Bill Shatner’s involvement have on Priceline’s business?

Bill Shatner’s involvement in the Priceline commercials helped to boost the company’s revenue and market visibility. The commercials featuring Shatner became a significant part of Priceline’s marketing strategy and contributed to its success.

9. Why did Bill Shatner eventually stop appearing in the Priceline commercials?

In 2012, Priceline made the decision to retire the character of the “Negotiator” and move in a new direction with their advertising campaigns. As a result, Bill Shatner’s involvement in the commercials came to an end.

10. Was there any backlash from fans when Bill Shatner stopped appearing in the Priceline commercials?

Some fans expressed disappointment when Bill Shatner stopped appearing in the Priceline commercials, as they had grown fond of his portrayal of the “Negotiator.” However, the company’s decision to refresh their advertising strategy was generally well-received.

11. Did Bill Shatner’s involvement in the Priceline commercials impact his overall career?

Bill Shatner’s involvement in the Priceline commercials did not have a negative impact on his overall career. In fact, his portrayal of the “Negotiator” helped to further solidify his status as a beloved and versatile actor in the entertainment industry.

12. Are there any plans for Bill Shatner to reprise his role as the “Negotiator” in future Priceline commercials?

As of now, there are no plans for Bill Shatner to reprise his role as the “Negotiator” in future Priceline commercials. However, fans of Shatner and the commercials can still enjoy the classic ads that made him a beloved spokesperson for the brand.

Dive into the world of luxury with this video!