What commercial was ancient Chinese secret?

What commercial was ancient Chinese secret?

In the world of advertising, there have been many unforgettable commercials that have captured the attention of audiences around the globe. One such commercial that has stood the test of time is the iconic 1986 Calgon commercial with the memorable slogan, “Ancient Chinese secret, huh?” The commercial features a man marveling at how his wife’s laundry is always so clean and fresh, to which she mysteriously responds, “Ancient Chinese secret.”

This phrase became a catchphrase that resonated with viewers and became deeply ingrained in popular culture. The commercial’s use of mystique and exoticism helped create a lasting impression, making it a classic in the annals of advertising history.

The Calgon commercial’s use of the phrase “Ancient Chinese secret” played on the idea of ancient wisdom and tradition being passed down through generations. By linking the effectiveness of the product to this mysterious and enigmatic concept, the commercial made a lasting impact on audiences.

FAQs:

1. Was the commercial implying that the cleaning product had actual Chinese origins?

No, the commercial was using the phrase “Ancient Chinese secret” as a marketing gimmick to create intrigue and interest in the product.

2. Did the commercial face any backlash for cultural appropriation?

While some viewers have criticized the commercial for perpetuating stereotypes and cultural appropriation, others view it as harmless advertising fun.

3. Did the commercial help boost sales of Calgon products?

The commercial’s catchy slogan and memorable visuals helped increase brand awareness and sales of Calgon products at the time.

4. What made the commercial so memorable?

The commercial’s use of mystery, humor, and a catchy slogan made it stand out from other advertisements of its time.

5. How did the commercial impact popular culture?

The phrase “Ancient Chinese secret” became a part of popular culture, with references to it appearing in various forms of media over the years.

6. Who were the actors featured in the commercial?

The commercial featured actors portraying a married couple, with the wife revealing the “Ancient Chinese secret” to her husband.

7. What was the setting of the commercial?

The commercial was set in a typical suburban home, with the husband marveling at the cleanliness of his wife’s laundry.

8. Did the commercial use any special effects or visuals to enhance its impact?

The commercial used simple and straightforward visuals to convey its message, relying more on its catchy slogan and humorous dialogue.

9. What was the demographic targeted by the commercial?

The commercial targeted homemakers and individuals responsible for household chores, emphasizing the product’s effectiveness in cleaning laundry.

10. How long did the commercial air on television?

The commercial ran for a period of time on television, becoming a well-known and frequently referenced advertisement.

11. Did the commercial receive any awards or accolades?

While the commercial may not have won any awards, it has been fondly remembered by viewers for its humor and memorable catchphrase.

12. Has the commercial been parodied or referenced in other media?

Yes, the commercial has been parodied and referenced in various TV shows, movies, and other forms of media, further solidifying its place in pop culture history.

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